WHAT TO PACK FOR GOVERNORS BALL

 Although Gov Ball is in the mecca of shopping (and you'll probs grab a few things while you're there in NYC), it's good to bring everything you need so that no fashion stone is left unturned.
 
Unlike the Coachella packing list, which was dreamy, flowy & glowy, this one's urban, edgy, and oh so city.
 
Here are some amazing outfits (that you can get now!) for your musical weekend in the Big Apple.
 
 
1. Friday - Blame it on the camo
 
Black shortalls, a camo tee, sneakers, and some sunnies are all you need for day 1.

 
 
2. Saturday - Plaid is my boyfriend
 
For day 2, wear a crop top, denim cut offs, a plaid shirt & some combat boots (in stores!). Don't forget your backpack & jewelry!
 
 
3. Sunday - Skirting the issue
 
On day 3, it's time to get girly with a skirt, a denim vest (in stores!), some sandals, and accessories galore!
 
 
And...the final NY touch!
 
It's always nice to pack a little something extra when you're in...the concrete jungle where dreams are made of.
 
Get your baseball inspired tees (in stores!), denim shorts, boots & hat for the ultimate New York outfit.
 
 
All these outfits are PERFECT for Governors Ball, or any other urban music festivals! We're so excited! #7days
 
Happy Friday! xox
 
 
 
 
 
 
 

WHEN IN BROOKLYN: WHAT TO DO & WHERE TO GO

When you think New York City, you may think Times Square, Central Park, Broadway, 5th Ave... But there's a new kid at school and he's so cool: meet Brooklyn.
Oh yeah, we're going there. Literally. 
Brooklyn's the new borough to hit up if you're in NYC, with its amazing coffee shops, hipster music stores to jam in, food festivals to get stuffed at and bridges to cross.
We want to share with you the places we're defs hitting up this year when we're in town for
Gov Ball! 
Duh, how can we not? If you haven't heard of The Cone yet, it's time you did. Coney Island is on the Atlantic Ocean coast and home to amusement parks, beaches, baseball stadiums, the works. Go take a ride on the Wonder Wheel or catch a Cyclones baseball game at MCU Park.
"Did we mention it was, like, super popular?"

Brooklyn Bridge
Probably one of the most recognizable bridges in da world (plus, you've probs heard about it a million times in Jay Z songs.) The Brooklyn Bridge is a landmark you cannot skip when you're in the Big Apple. Rent a Citi Bike in Manhattan and ride across the bridge all the way into Brooklyn Bridge Park. Be camera-ready for the most breathtaking views of the NYC skyline.
"Insert Jay Z song here for the ultimate romantic stroll."

Rapidly becoming a must when visiting New York, this flea market-style gathering happens every weekend and features ah-mazing finds for anything and everything. Unearth unique items for your room and see what the artisans are showing off...and don't forget to go stuff your face at the Smorgasburg.

"Don't really need this...but I'll take 14 anyways."


Smorgasburg
Started within the Brooklyn Flea universe, Smorgasburg is an amazing weekend food festival with ALL THE FOOOOOOD. Now open in several locations (see Brooklyn Bridge Park), you can enjoy incredible street food, the outdoors, and the view all at once. You CAN'T pass this up.
"Made out with a hot dog? Oh my god that was one time!"
Record stores
As we're here for Gov Ball, we can't leave without hitting up THE best vinyl record stores ever. Check out Rough Trade, Earwax Records, and Halcyon when cruising through the Brooklyn hoods. 
"Can I be a hipster yesterday?"
Let us know what you love most about Brooklyn in the comments below, and don't forget to @mention us if you're heading to Governors Ball!
Happy Wednesday xox


MUSIC MONDAY: FLORENCE + THE MACHINE @GOV BALL

We were completely enamored with Florence + the Machine at Coachella this year... which, by the way, (not so) fun fact, Flo broke her foot while jumping off the stage on opening weekend. #sadnessensues #butcanshestillsingtho
 
We've been ob-sess-ed (to say the least) with F&TM since their debut album Lungs in '09. It's hard to name just a few hits as there are so many, but if you're not familiar with this group, you need to hop on the feelswagon ASAP and start listening to some Machine tracks.
 
We promise you will fall under Welch's spell because her voice is like a unicorn singing a mermaid to sleep... yeah, like fantastical good, not even kidding).
 
Here are some tunes you NEED to know (click on the tracks for some Spotify lovin'):
 
 
Now, for the pièce de résistance, in honor of the music vid going live exactly 5 years ago, and to their upcoming performance at Governors Ball, here's Cosmic Love. (Click here for the unplugged version).
 

 
Happy Monday, music lovers xox
#11days til #GovBall

TWITTER CONTEST: WIN $100!!!

Q: What's better than watching a video? 
A: Watching a video & winning $100. Oh yeah.
CONTEST TIME!
We're having a contest on Twitter & it's so easy you can't pass it up. Here's how to enter:

1. Watch Ardene's Lost Girls video. (Click here or watch below)
 
 2. Find the hidden HASHTAG!

3. Tweet us the video link & the hashtag @Ardene1982.

4. You could win a $100 gift card!!!
(and spend it all on the awesome sauce stuff you just saw in the vid)


Contest runs from May 22nd to May 29th. We'll announce the winner June 1st on Twitter.


For more deets, scroll down...








No purchase necessary. Contest is valid from May 22nd, 2015 at 12 pm EST – May 29th, 2015 at 11:59 pm EST. There is one (1) way to enter this contest: (1) Participants must tweet this link: https://youtu.be/790pkxbxHds as well as the hidden hashtag in the video on Twitter @Ardene1982. This Contest is open to legal residents of Canada and the continental U.S.A., except for Alaska, who are thirteen (13) years of age or older. A person for whom a publicity contest is carried on, his employee, representative or mandatary, a member of the jury and the persons with whom they are domiciled may not enter the Contest. All applicable federal, provincial, state, and local laws and regulations apply to this Contest. By entering this Contest, the participants (and their legal guardians or parents, the case being) agree to the terms and conditions of these Official Rules (the “Rules”). This Contest by Ardene is void where prohibited by law. Winner will be announced on June 1st, 2015 on Twitter. Winners have 72 hours to reply via email with their full name and complete daytime mailing address. Ardene is not responsible for incorrect, incomplete or missing information. It is at Ardene’s sole discretion to choose a new winner if the 72-hour time frame is not respected or if all requirements are not met. There is one (1) prize to be won. The prize is valued at $100 CAD and will be sent in the form of an Ardene gift card.


Pas d'achat nécessaire. Concours valide du 22 mai 2015 à 12h HNE au 29 mai 2015 à 23h59 HNE. Il y a une (1) façon de participer à ce concours : (1) Les participants doivent composer un tweet @Ardene1982 sur Twitter du lien suivant : https://youtu.be/790pkxbxHds avec le hashtag caché qui se trouve dans la vidéo. Ce concours est ouvert aux résidents légaux du Canada et des États-Unis continental, sauf l'Alaska, qui ont treize (13) ans ou plus. Une personne participant à un concours de publicité, son employé, représentant, ou mandateur, membre du jury et personnes avec qui elle cohabite ne peuvent participer à ce Concours. Toute loi et régulation fédéral, provincial, d’état, ou local applicable s’appliquent à ce concours. En participant à ce concours, les participants (ainsi que leur tuteur légal ou parents) acceptent les termes et conditions de ces règlements officiels. Ce concours par Ardène est nul là ou interdit par la loi. Le gagnant sera annoncé le 1 juin 2015 sur Twitter. Les gagnants ont 72 heures pour répondre par courriel avec leur nom complet et leur adresse de jour complète. Ardène n’est pas responsable pour l’information incorrecte, incomplète ou manquante. Il est à la discrétion d’Ardène de choisir un nouveau gagnant si le temps alloué de 72 h n’est pas respecté ou si toutes les exigences ne sont pas respectées. Seulement un (1) prix à gagner. Valeur du prix est de 100 $ CAD et sera donné sous forme de carte-cadeau Ardène.



HUMP DAY HUMOUR: ANIMALS BEING HUMANS

It's Wednesday and we all need a good laugh.
We love trolling the interwebz for cute, adorable, and funny pics, especially if they include kitties and baby furry animals.
Here's some free cuteness to make your day better. Enjoy!!!
1. "Nanananananananaaaaaaa...oh heyyy I didn't know you were back. Awkward."
2. "HONEY? How do you get the camera working on this thing, again?"
3. "OMG, Ariana Grande & Big Sean broke up. It says so right here."
4. "Happy Birthday dear Mr. Kibbles...."
5. "I slave all day while you play video games! We need to have a serious talk, Craig."
6. "Llama stay in this pool all day, man."
7. "I can play the flute with a pen! It'll be cute, I promise."
8. "So then I said to Karen, "Of course I walk my own horse, what a silly question." "
9. "Mother, you said we were going to the park...THIS IS THE VET!"
and 10... "just a pug being super magestical." 
Happy Wednesday! xox

MUSIC MONDAY: ECHOSMITH @GOV BALL

You've heard it before and you'll hear it again: Echosmith is the new famjam band of the moment.
The Sierota sibs from Cali are best known for the catchy, impossible-to-get-out-of-your-head tune Cool Kids that has played EVERYWHERE since it came out in 2013.
Jamie, Noah, Sydney & Graham form one of the most popular pop/rock bands right now, and their second single, Bright, is a sweet little ballad that we are all over.
Check them out at Governor's Ball this year and enjoy this amazing track on your day off!
Happy Victoria Day xox

For more headphone heaven, check out our Spotify and feel the love pumping through your earbuds.

EVERYTHING YOU NEED FOR A LONG WEEKEND

Happy Victoria Day weekend Canadian friends!!!
If you're planning on taking a breather and going to the lake for a few days, or simply going away for a long weekend anywhere/anytime, here's what you need to pack for a perfect getaway.

It's always good to bring a backpack (get backpacks here!!!) with you to tote around the important stuff that a purse just can't hold: shoes, cosmetics, a towel, PJs, extra clothing, etc.
 


Whenever you go away to the beach, the lake house, the park (pretty much anywhere more fun than school/work lol) don't forget to bring a towel, sunglasses, sunscreen, a camera (your phone will do) and some drinks & food...mmm picnic grub.
 

Here's the perfect daytime outfit: shorts, tank, sleeveless vest, sunnies & sneakers. Sneak a bikini under there and you're ready to go!
 

Bring 2 bikinis just in case the first isn't dry the second day! Putting on a moist cold bikini is THE WORST!
 
When the sun sets and it's time to head over to the campfire, slip on some BF jeans and a flannel shirt...you'll be cozy in no time!
 
Share pics of your Victoria Day weekend ootds with us on Insta with #ardenelove! Share the love xoxo

DIY: GRAPHIC PLAID SHIRT

In honor of Governors Ball and the contest we're having (check it out here), we wanted to share with you the coolest DIY-graphic-plaid-shirt in the history of ever.


The shirt featured in today's DIY is the same one we're giving away for the NYC City Girl festival kit (but any plaid shirt will do!).
Here's what you'll need to transform this shirt from plaid to baaad...but in a good way ;)
Some fabric paint (found at your local craft store)
Step 1: Decide what you want on the back. We chose "MUSIC IS MY BOYFRIEND" because music is totally our boyfriend.
Step 2: Unbutton the shirt and lay flat. Make sure the fabric has no creases in it. We used some objects to help weigh down the fabric.


 
Step 3: With your fabric paint and a paintbrush of your choice (smaller is better than bigger), paint the letters or design. Take your time! A little goes a long way, and you can always add more paint.

 
Step 4: Give as many coats as you feel is needed. We kept going until the paint was opaque everywhere.
Step 5: A crucial step in all arts & crafts... let it dry! Tick tock tick tock.

Voila! You've got yourself one really cool urban look for festival season. Not to mention you'll be the only one rocking this exact shirt!


Enjoy a painting sesh with friends, and don't forget to share your artwork! Let us see what you came up with on Instagram using #ardenediy
xox


MUSIC MONDAY: LANA DEL REY @GOV BALL

We know you love her as much as we do. The incomparable Lana Del Rey aka Elizabeth Grant will be shining down on everyone attending Governors Ball this year with her eccentric, soothing, and femme fatale music.
 
Although not one to follow conventional guidelines when it comes to music and videos, Lana rose to fame with her Americana-style hit Video Games. Her climb to stardom was not an easy one, but she convinced us that she was not indeed a one-hit wonder when she hit #1 again with Born To Die.
 
Attending this year's Governors Ball as one of the biggest names, we hope Lizzy will do us the honor of playing one of the most touching songs we've ever heard, Young & Beautiful.
 
 
 Follow us @Ardenerocks on Spotify for more Lana & other amazing tracks.
 
Enjoy xox

CONTEST: WIN A FESTIVAL KIT JUST IN TIME FOR GOV BALL



Lets just be honest here for a second. Festivals are pretty much the coolest.
Not so cool? Showing up at a rad festival without the proper gear.  
Don't worry, we're not gonna let that happen.

Click here to follow us on Instagram and automatically be entered to win this sweet festival kit, just in time for Governors Ball! 


And yes, the prize includes the Fuji Instax. AND the film! 



Good luck!
xox

No purchase necessary. Contest is valid from May 8th, 2015 at 12 pm EST – May 22nd, 2015 at 11:59 pm EST. There is one (1) way to enter this contest: (1) Participants must follow us on Instagram @Ardene. The participant’s Instagram page must be public. This Contest is open to legal residents of Canada and the continental U.S.A., except for Alaska, who are thirteen (13) years of age or older. A person for whom a publicity contest is carried on, his employee, representative or mandatary, a member of the jury and the persons with whom they are domiciled may not enter the Contest. All applicable federal, provincial, state, and local laws and regulations apply to this Contest. By entering this Contest, the participants (and their legal guardians or parents, the case being) agree to the terms and conditions of these Official Rules (the “Rules”). This Contest by Ardene is void where prohibited by law. Winners will be announced on May 25th, 2015 under the original contest post. Winners have 72 hours to reply via email with their full name and complete daytime mailing address. Ardene is not responsible for incorrect, incomplete or missing information. It is at Ardene’s sole discretion to choose a new winner if the 72-hour time frame is not respected or if all requirements are not met. There are 3 prizes to be won. Each prize is valued at $150 CAD and will be sent as a prize pack. Items may vary from the picture.
Pas d'achat nécessaire. Concours valide du 8 mai 2015 à 12h HNE au 22 mai 2015 à 23h59 HNE. Il y a une (1) façon de participer à ce concours : (1) Les participants doivent suivre @Ardene sur Instagram. Le profil Instagram du participant doit être public. Ce concours est ouvert aux résidents légaux du Canada et des États-Unis continental, sauf l'Alaska, qui ont treize (13) ans ou plus. Une personne participant à un concours de publicité, son employé, représentant, ou mandateur, membre du jury et personnes avec qui elle cohabite ne peuvent participer à ce Concours. Toute loi et régulation fédéral, provincial, d’état, ou local applicable s’appliquent à ce concours. En participant à ce concours, les participants (ainsi que leur tuteur légal ou parents) acceptent les termes et conditions de ces règlements officiels. Ce concours par Ardène est nul là ou interdit par la loi. Les gagnants seront annoncés le 25 mai 2015 sous la photo originale. Les gagnants ont 72 heures pour répondre par courriel avec leur nom complet et leur adresse de jour complète. Ardène n’est pas responsable pour l’information incorrecte, incomplète ou manquante. Il est à la discrétion d’Ardène de choisir un nouveau gagnant si le temps alloué de 72 h n’est pas respecté ou si toutes les exigences ne sont pas respectées. Seulement 3 prix à gagner. Valeur de chaque prix est de 150 $ CAD et sera donné sous forme paquet-cadeau. Les items peuvent varier de la photo.


MOTHER'S DAY GIFT IDEAS

You know a mother's greatest gift is you (and let's not forget your siblings) so a little something from you goes a long way!

Here are some great gift ideas to give your madre this Sunday.

Sometimes mom doesn't have much time for herself. But you can help change that!



Get her some gym/yoga/jogging apparel and encourage her to have a bit more "me time". Plus, you have an eye for what's cool so she'll be wearing the latest cuz she's the greatest.

2. Bracelets.
Jewelry is a beautiful thing to give, and an even more beautiful thing to receive.


A pack of bracelets lets you offer mom even more of the good stuff, and she'll think about you every time she wears them. Plus, dainty is in, so let her in on the trend, as well!

How to put this delicately... Mom PJs can pretty much scare the burglars away. There, we said it.


Your mamacita deserves to look cute while she's catching up on some (much needed) zzz's.

4. Lipsticks/lip glosses.
Moms are always on the go, so give her little somethings she can stash anywhere!


Give your mother a few of these guys to stick in the car, her purse, in the bathroom, at work...you name it! She'll feel pretty and polished.


5. A scarf.
No matter the temperature, moms love scarves.


All that color and print is what she's after! Plus (bet you've heard this before, but), "it goes with all her outfits."


For THE CUTEST Mother's Day e-cards in the history of ever, keep an eye on our Facebook page this weekend!


Have a great Wednesday and don't forget mom Sunday! xox



MUSIC MONDAY: RATATAT @GOV BALL

An oldie but goodie. Ratatat has been around for a while, and for good reason. These 2 guys from NYC have been making sweet psychedelic rock since the early 2000s and we're loving every tune.
Known for their uniquely instrumental beats a bit reminiscent of Daft Punk, Ratatat came to fame in 2006 with Wildcat, a smooth/chillout/gangsta/wild song that you just wanna listen to when you're studying or snowboarding (they used actual cougar sounds in the track. How metal).
They're back this year with another sick hit, Cream on Chrome. They'll be at Governors Ball to play their beats and will for sure play this one!

If you love their beats (great for an intense study sesh) check them out on Spotify (you can also follow us @Ardene Spotify for cool playlists!).

Have a wonderfully musical Monday, everyone! xox


EVERYTHING YOU NEED IN YOUR PROM CLUTCH

For many of you out there, PROM IS COMING!!! How exciting. You'll get to wear beautiful dresses, get your huurrrr & makeup done, and probably pick out the most amazing yet uncomfortable shoes in the history of ever. But whatevsssss it's proooommm.
Prom is a rite we've all been through, so we thought we could give you our expert advise on what to bring with you in that teeny tiny purse aka clutch of yours. Here is a foolproof (tried and true!) checklist of what's really important to bring with you to that oh so special event.


1. Band-Aids: Your poor little feet aren't used to wearing Lady Gaga shoes, girl! Blisters are bound to happen...so save yourself some pain!

2. Tylenol/Advil: Nothing worse than a headache or some unexpected pains during a night out like this one. Stop it in its tracks!

3. Gum & mints: Do we really need to explain? 

4. Floss picks: We know ya flossed like a boss before going to prom, but that spinach salad looks better in the plate than in your teeth.

5. Keys & ID: From experience, coming back home late (like, kinda super late) and not having keys makes you wanna crawl into a bear den more than wake up a sleepy mom (or grumpy dad lol)

6. Cash & credit card: You should never leave the house without a bit of moola! You might need to stop somewhere and buy stuff.

7. Prom ticket: You're gonna look super cute when you show up to prom without the invite. Best be safe and check it off!

8. Phone: AS IF you'd go anywhere without it. Plus, you need a camera to capture the moment. To capture all the moments! #SelfieSelfieSelfie

9. Lipstick/gloss: After hours of picture taking and eating, it'll be time to reapply.

10. Eyeliner: Not that you're gonna get emotional or anything... but what if you cry your eyeliner off? That cat-eye CANNOT become a cat-bye. We won't let it!

11. Blotting paper: Trust us, oily skin don't look good on Insta, son.

12. Mirror: For those touch ups without going to the bathroom with your posse.

13. Mini hairspray can: There's a time & place for a bad hair day - NEVER & in the trash!

14. Bobby pins: As aforementioned, bad hair days suck, especially if you spent hours getting your hair did! Bring these guys to tuck strands back where they belong.



Don't forget to take tons of pics and enjoy yourself!!! Prom is for creating beautiful memories xox