HOW TO: CREATE THE PERFECT INSTAGRAM PIC


Want all the Likes? Here's our step by step guide to the perfect Instagram pic.


LIGHT IT UP
Having great lighting is sometimes more important than having a great camera. Lucky for you, natural light is super nice (especially in the winter since the sunlight gets diffused by the clouds). 

Buuuut remember that if the only light source is behind your subject, it'll look like a silhouette.

A photo posted by Ardene (@ardene) on


PLAN A COLOR STORY
One thing that visually appealing photos have in common is a color scheme that tells a story.

Here, we used blue, pink, neutral, yellow, and white in the background and in the subject.


CONSIDER THE BACKGROUND
Let your subject do the talking. If you're planning a flat lay of your clothes, for example, busy backgrounds will interfere. So go for minimal.




DON'T HAVE TOO MANY SUBJECTS
If you have too many things going on in your photo, people won't know where to focus their attention. For a flat lay of your clothes, use max 3-5 items.




IRON THINGS OUT
Literally. Iron your clothes before you take a pic of them. Wrinkles show up in pictures, and it's not cute.

A photo posted by Ardene (@ardene) on


THINK INSIDE THE FRAME
To keep things visually balanced, use the rule of thirds. Don't ask us why it works... it just does.

What's the rule of thirds?

Just look at our pic below: 1/3 is the floor, 1/3 is the radiator, 1/3 is the wall. This concept works for all sorts of pics.

A photo posted by Ardene (@ardene) on


FOCUS, GURL
Every pic needs a focal point. If you wanna get creative, give your photos some perspective and focus. Blurry backgrounds and clear foregrounds are a great way to do that.




ADD SOMETHING UNIQUE
Make it your own and give your pic some personality! A polaroid of you and your friends, a fun accessory, whatever you want... we've even gone so far as to use an old-school rotary phone. lol.



BE AN EDITING QUEEN
Use your fave insta filters to make final editing adjustments. Scale it, crop it, play with the light. Think of it as the contour, highlight, bronzer, blush of the photo world.

Here are our fave photo editing apps:
VSCO CAM (free): Filters. VSCO literally has THE best filters. But you have to pay to unlock some of them. But they’re worth it. You can also play with sharpness, clarity, skin tone, shadow & highlight colors and then the basics like brightness, contrast, cropping etc.

After light ($0.99): Borders. Ever wonder how your fave Instagrammer added white borders to their pics? Probably with Afterlight. This app is also really good for faking light leaks and adding vintage/dusty effects to your photos. There’s also sweet free filters, and then the usuals like exposure, temperature, vignette, fade, crop etc.

Enlight ($3.99): It’s basically Photoshop for your phone. With Enlight, you can mix images on top of each other (amazing)! They have features like clone stamp (they call it “patch”), tilt shift, & mask (which means you can apply filters to certain parts of your image and erase it from others). You can play with curves, split color tones, and even target a specific area of your image and play with saturation, color tone, etc. They have awesome free filters as well as clarity filters which, duh, make your images clearer.




KILL IT WITH CAPTIONS 
A good caption is the cherry on top.

...especially when it includes #ardenelove ;)

A photo posted by Ardene (@ardene) on


There you have it. Follow these tricks of the trade, and you'll be collecting Likes like you're Gigi.

Remember, tho, rules were meant to be broken. Playing around and trying new things with your phone is the best way to find what works for you.

Share your pics with @ardene on Insta using #ardenelove

 xo, Ardene


MUSIC MONDAY: CYBER JAMS


In honor of Cyber Monday, we've gathered some of our fave new electro. It's time to get pumped and get shopping. Cause, you know, the whole site is 50% off.

Here's your to-do list today:
- Listen to these cyber jams
- Go on a digital shopping spree

Check it out. 


xo, Ardene

p.s. share your new looks with @ardene on Insta using #ardenelove :)

5 THINGS JUST AS GOOD AS OUR BLACK FRIDAY SALE


Maybe you've already done all your shopping, or maybe you're a last-minute gift giver.
Maybe you're just plain broke...

Either way, own it, gurl. And remember to breathe. It's gonna be ok. 

Here are 5 things that are equally amazing as our Black Friday sale.


1. THIS ADORABLE PUPPY COMPILATION


2. THIS GUY WHO RECREATES MOVIE SCENES WITH HIS CATS


3. THIS GIRL'S HAIR THO
  
  
4. THIS KERMIT MEME THAT SUMS UP LIFE PERFECTLY

5. IT'S BACK! 


Buzzfeed

Now that you've calmed down, maybe you do want to shop for stuff up to 50% Off. Or not. It's cool.

But, in case you do đŸ‘‡


xo, Ardene

HOW TO: SLAY OUR BLACK FRIDAY SALE


All you ever wanted was everything, and we're gonna tell you how to get it.

You snapped us your Black Friday questions + our stylist has answered you below:


"What are your fave things that are on sale for Black Friday?"
My personal faves? Haha. There are a lot of things I'll be shopping for myself... here's an outfit that defines my personal style at the moment. Not to mention, it's all on sale up to 50% off.

Click the images to shop!



"What stuff is in style rn?"
There are so many trends happening right now, but some of my top picks include Oversized Sweaters, the Slip Dress, and Graphic Tees.


"What do you have that's good for small gifts?"
We have so many things under $15 that are perfect for gifting to friends, for secret santa gifts, or cute stocking stuffers. 

(Also, online shipping is free over $50, so the trick is to add little things to get you there. Since everything is pretty much 50% off, you can get A LOT of stuff for $50.)

Here are my fave gifts under 15$...



"I'm shopping for my sister who is 17. What do I get her?"
When it comes to besties and fam, pull out all the stops and be a #selflessgifter. PJs + slippers are some of my personal fave gifting items - the ones below are super cute and are 30% off. Yay!



"I'm looking for a cute new years party outfit. Do you have ideas?"
So many ideas. NYE is a perfect time to shine with metallic fabrics. Here's a great outfit idea - almost ALL at 50% off. Shop for yourself and be a bit of a #selfishgifter. I'll be doing the same!



Share all the amazing stuff you got with @ardene on Insta using #ardenelove

xo, Ardene

MUSIC MONDAY: GET AWARD WINNING CELEB STYLE


There were some killer female artists at last night's American Music Awards, and along with their showstopping tunes, these babes share another thing we're obsessed with: a love for oversized sweatshirts.

If they can rock it, so can you. Plus, it's full-on winter here in Canada, so the time is literally now.

Here are 4 times female artists slayed in oversized sweatshirts.


(click below to shop)


RIHANNA
Winner: Favorite Soul/R&B Female Artist
Photo cred: http://bit.ly/2fLvk52

ARIANA GRANDE 
Winner: Artist of the Year

 Photo cred:  http://dailym.ai/2gDe7wC

BEYONCÉ
Winner: Tour of the Year
Photo cred: http://dailym.ai/2gvWb6o

SELENA GOMEZ
Winner: Favorite Rock/Pop Female Artist
Photo cred: na

Follow @ardene on Insta!

xo,
Ardene

DIY: THE NEW DENIM DIY THAT IS BEYOND CUTE


There's something so special about having denim you've personalized.
It's yours + nobody else could ever have the exact same pair.

There's something even more special when you personalize them with the cutest denim DIY.
Maybe the cutest DIY ever.

Wear with an oversized sweatshirt or hoodie and boots for the ultimate weekend outfit.


DENIM + CAT FACE IRON-ON

Whether your making them for yourself (hey, #selfishgifter) or for someone else (yay, #selflessgifter), these are purrrfect. Yup, we went there.

YOU NEED
Your fave denim
Iron-on felt (we used black, white, and pink)
Scissors
An iron

THE STEPS
1) Cut out the felt shapes to make your cat face: ears, eyes, a nose, a mouth, and whiskers. One face per leg.

2) Position the face on your denim where your knees will go.

3) Iron it all in place on both knees.


Done!

Share your DIYs with @ardene on Insta using #ardenelove

xo, Ardene

MUSIC MONDAY: WORLD KINDNESS DAY


We're still riding a wave of positivtity from World Kindness Day yesterday, so in the spirit of good vibes, let's all take a moment to spread some love.

Around here, we're open-minded, we accept everyone for who they are, and we definitely don't think bullying is cool. We're the babes you can sit with - no matter what.

This playlist is our reminder to all of you that you're unique and beautiful and important (and all the other good things). So listen below, and share it with your gurls to pass along the happiness.

Check it out.


Follow us on Spotify!

xo, Ardene

THE "BE MORE BALLIN'" CONTEST


How can I be even more ballin', you ask?

Ok, ok, we'll tell you. 

ENTER TO WIN $100
Cause we're giving away a gift card every. single. week.

There are TWO ways you can enter this contest:

ONE
- Follow @ardene on Instagram
- Snap your best Ardene outfits
- Use #ardenelove for the chance to win a $100 gift card

TWO
- Shop online at ardene.com
- When your order arrives, snap a pic of your new stuff + the Holiday Card that comes with it!
- Share it on Insta using #ardenelove AND use the secret # on the card for the chance to win a $100 gift card

Note: Sharing the holiday card and using the secret # will double your chances of winning!!

Contest ends on December 29th, 2016.

xo, Ardene




LE CONCOURS BE MORE BALLIN’


Tu te demandes comment tu peux gagner encore plus de $ ?

D'accord, on va te dire comment.

INSCRIS-TOI POUR GAGNER 100 $
Parce qu'on donne des cartes-cadeaux Ă . chaque. semaine.

Il y a DEUX façons de participer à ce concours :

UN
- Suis @Ardene sur Instagram
- Prends en photo tes vĂȘtements ArdĂšne prĂ©fĂ©rĂ©s
- Utilise #ardenelove pour la chance de gagner une carte-cadeau de 100 $

DEUX
- Magasine en ligne sur ardene.com
- Quand ta commande arrivera, prends une photo de tes nouveautés + la carte de Noël qui vient avec! Partage-la sur Insta en utilisant #ardenelove ET le # secret sur la carte pour la chance de gagner une carte-cadeau de 100 $

Note : En partageant la carte de Noël ainsi que le # secret, tu doubles tes chances de gagner!!

Le concours prend fin le 29 décembre 2016.


xo, ArdĂšne

_______________________________________________________________________________

BE MORE BALLIN’ CONTEST RULES AND REGS # 20-16517-29
The BE MORE BALLIN’ contest (The “Contest”) begins on November 10th, 2016 at 12 a.m. (EST) and ends on December 29th, 2016 at 11:59 p.m. (EST) (the “Promotion Period”). This Contest is sponsored by Arden Holdings Inc. (“Ardene”) (the “Sponsor”). This Contest is in no way sponsored, endorsed or associated with Instagram. By participating in this Contest, you are effectively releasing and forever discharging Instagram from any and all claims, demands, actions, damages, liabilities, costs, losses and expenses arising out of, or in connection with, the Contest. This Contest is open to legal residents of Canada and USA who are thirteen (13) years of age or older at time of entry and who are physically residing in Canada and the Continental USA. Employees of the Ardene brand are not eligible to enter nor are any persons with whom they are domiciled. The Contest is subject to all applicable federal, provincial, and local laws and regulations.
HOW TO ENTER: Participants must have a public Instagram account during the contest period. There are seven (7) prizes to be won. There are two (2) ways to enter.
1.
1.Follow @Ardene on Instagram http://www.instagram.com/ardene
2.Snap your best ARDENE outfits
3.#ARDENELOVE for the chance to win 1/7 $100 gift cards
2.
1.    Shop online at ardene.com
2.    Snap a pic of your new items and the Holiday card
3.    Share it on Insta using #ARDENELOVE AND use the secret # on the card for the chance to win 1/7 $100 gift cards
*Sharing the holiday card and using the secret # will double your chances of winning
PRIZE RETAIL VALUE: There will be seven (7) winners: 7 $100 gift cards; total value of $700.
WINNER NOTIFICATION PROCESS: Ardene, in their sole discretion, will select 1 winner every week on every Thursday from November 10th to December 29th . The winners will be selected based on the overall look and feel of their posts. It is not a game of chance but a game of skill. Winners increase their chances when they share the ARDENE Holiday card with the secret hashtag. The winners will be announced every Thursday for the week prior. The winners will be contacted via direct message on Instagram.

If the winner cannot be reached or does not claim his/her prize after two (2) days or 48 hours, another winner may or may not be selected, at Ardene’s sole discretion. “Any litigation respecting the conduct or organization of a publicity contest may be submitted to the RĂ©gie des alcools, des courses et des jeux of Quebec for a ruling. Any litigation respecting the awarding of a prize may be submitted to the RĂ©gie only for the purpose of helping the parties reach a settlement.”
_______________________________________________________________________________

RÈGLEMENTS DU CONCOURS BE MORE BALLIN’ CONTEST RULES AND REGS # 20-16517-29
Le Concours BE MORE BALLIN dĂ©bute le 10 novembre 2016 Ă  0 H 00 (HNE) et se termine le 29 dĂ©cembre 2016 Ă  23 H 59 (HNE) (la « pĂ©riode de promotion »). Ce Concours est commanditĂ© par Les Placements Arden Inc. (ArdĂšne) (le « Commanditaire »). Ce Concours n'est en aucun cas commanditĂ©, associĂ© ou endossĂ© par Instagram. En participant Ă  ce Concours, le participant dĂ©gage Instagram de toute responsabilitĂ©, rĂ©clamation, action ou base d'action dĂ©coulant des dommages, dĂ©penses, coĂ»ts et pertes qu'il ou elle pourrait subir en raison du ou liĂ© au Concours. Ce Concours est ouvert aux rĂ©sidents lĂ©gaux du Canada et des États-Unis qui ont treize (13) ans ou plus au moment de l’inscription et qui rĂ©sident physiquement au Canada ou aux États-Unis continental. Les employĂ©s de la marque ArdĂšne ne sont pas Ă©ligibles Ă  participer, ainsi que toute personne partageant un domicile avec l'employĂ© en question. Toute loi et rĂ©gulation fĂ©dĂ©ral, provincial, d'Ă©tat, ou local applicable s'appliquent Ă  ce concours.
COMMENT PARTICIPER : Le participant doit avoir un compte Instagram public durant la période du Concours. Il y a sept (7) prix à gagner. Il y a deux (2) façons de participer.
 1.
1.Suis @Ardene sur Instagram http://www.instagram.com/ardene
2.Prend en photo ta meilleure tenue ARDENE
3.#ARDENELOVE pour la chance de gagner une des 7 cartes-cadeaux de 100 $
2.
1.    Magasine sur ardene.com
2.    Prend en photo tes nouveaux articles et la carte de noĂ«l
3.    Partage-la sur Insta et utilise #ARDENELOVE ainsi que le # secret que tu trouveras sur la carte de noĂ«l pour la chance de gagner 1 des 7 cartes-cadeaux de 100 $
*En partageant la carte de noël ainsi que le # secret, tu doubles tes chances de gagner.
VALEUR DU PRIX AU DÉTAIL : Il y aura sept (7) gagnants(es) : 7 cartes-cadeaux de 100 $ chaque. (valeur totale de 700 $)
PROCESSUS DE NOTIFICATION DU GAGNANT(E) : ArdĂšne, Ă  sa seule discrĂ©tion, choisira le ou la gagnant(e) selon celle qui reprĂ©sente mieux ArdĂšne. Ceci est un jeu d’adresse et non de chance. Le ou la gagnant(e) sera contactĂ©(e) par message direct sur Instagram et annoncĂ©(e) Ă  chaque jeudi pendant le concours sur Instagram http://www.instagram.com/ardene.

Le ou la gagnant(e) a deux (2) jours (48 heures) pour rĂ©clamer son prix. Il est Ă  la discrĂ©tion d'ArdĂšne de choisir un nouveau gagnant ou pas de gagnant du tout si le temps allouĂ© de 48 h n'est pas respectĂ© ou si toutes les exigences ne sont pas respectĂ©es. « Un diffĂ©rend quant Ă  l'organisation ou Ă  la conduite d'un concours publicitaire peut ĂȘtre soumis Ă  la RĂ©gie des alcools, des courses et des jeux afin qu'il soit tranchĂ©. Un diffĂ©rend quant Ă  l'attribution d'un prix peut ĂȘtre soumis Ă  la RĂ©gie uniquement aux fins d'une intervention pour tenter de le rĂ©gler. »

CRUSHING ON: ZELATA KOGAN

Meet Zelata Kogan, she’s one of our fave local #ardenebabes, and we’re kinda obsessed. 

We’ve been hanging with Zelata for a while now (you might even recognize her from our Oscars party last year), and we’re hella excited to announce our latest holiday collaboration.

We sat down with Zelata to find out what she’s been up to and to talk holiday style from the point of view of an amazingly entrepreneurial babe.

And hey, if you need a brush up on our #selflessgifter and #selfishgifter campaign, click here... or here... or here... or here.

Now for the good stuff:


You’re gonna be sharing some amazing Ardene stuff over the holidays. What are your favorite pieces and why?
I have a recent obsession with velvet so I am super excited to wear the velvet black leggings. Another piece that I love is the long satin bomber jacket. It’s a satin bomber jacket…. Need I say more? 


Would you say you’re a #selflessgifter or a #selfishgifter?
I am definitely a #selflessgifter. I really enjoy picking out gifts for loved ones. My favorite part is when they tell you that your gift was the best.


PJs or Party Dresses?
PJs for the win. Staying in and ordering pizza with my besties > going out.


What’s your fave way to share content with the Zelata community?
I love talking to my followers on Snapchat. I think Snapchat is more of a personal platform than Instagram and I definitely engage and connect more with my followers on Snap.


Tell us why everyone should be following you right now.
Apart from the amazing stuff and the fact that I'll be sharing an exclusive Ardene coupon code for my followers over the holidays!? lol. 

Other than that, my life is pretty boring as I am currently completing the last 5 weeks of my University degree, but you guys should definitely follow me because as soon as I graduate, I will be doing a bunch of exciting things such as travelling. J


What’s the best part of your job?
Trying new things and being able to share them with my followers. Honestly the best part is when people send me messages saying that I inspired them to do something they would have never tried or when they ask me for advice. It honestly really touches me and I ALWAYS respond.


How would you describe your personal style?
Casual chic. Comfort is key. I am a big fan of white t-shirts and skinny jeans. If I need to dress up I am most likely going to switch my running shoes for a pair of heels and call it a night.


What are you wearing out this weekend?
Oversized hoodie, fishnet tights, ripped denim and a leather jacket.


Any advice for aspiring influencers and bloggers?
I know this will sound cheesy but DON’T GIVE UP. It’s a super tough market and everyone is trying to make it, but you need to remember that you are unique and that you can do anything you aspire to. If something doesn’t work out just try something else and learn why that other thing didn’t work out.


I'll be sharing some pretty lit Ardene products on Snapchat during the holidays, including some of their hottest looks, PJs, and ballin’ holiday collection (hellooo, party season).

Keep and eye out cause I'll also be sharing an exclusive Ardene coupon code on Snapchat sometime soon – so follow me rn!

Insta: @thezelatakogan
Snap: thezelata

MUSIC MONDAY: WHAT'S NEW AND GOOD


It's Monday. We feel you.

Here's a bunch of new music to get excited about until the weekend comes again!

LEIKELI47
"Girl Gang" is an amazing song by an even more amazing artist. Leikeli47 is a rapping, ski-mask-wearing, music-producing mega babe.

JAPANDROIDS
Check out "Near to the Wild Heart of Life," the title track of the band's up and coming album in Jan 2017.

DILLON FRANCIS AND WILL HEARD
"Anywhere" is not only a fun track, but the music vid is hilarious. We love it.

Follow us on Spotify for more jams.

xo, Ardene

9 BOOKS TO READ RN (#3 IS OUR FAVE)

Sometimes its OK to replace your Netflix + snax routine with a good old fashioned book binge. 

Plus, November is the perfect time to make a blanket fort and tell the squad they'll just have to party without you. You've got books to read and imaginary places to be.

Scroll down for 9 books worth getting anti-social over. 

We promise your fave TV show wont hold it against you...


A special shout out to blogger babe Vee @floralsndragons for capturing exactly the vibe we
had in mind. We love those Ardene socks, gurl!

Click to shop


What's your fave book?

Follow @ardene on Insta for more inspo!

xo, Ardene

BEHIND THE SCENES: HOLIDAY 2016


Hellooooo, Holidays! We're hella excited that it's finally November, because it's the season of good vibes, all-day PJs, and a million shiny new things wrapped up with a bow. 

It doesn't get much better than this. Or does it?

Scroll through the exclusive behind the scenes pics below to find out whether you're a #selflessgifter (yay, shopping for others) or a #selfishgifter (shopping for me, myself, and I). We promise we won't judge!


So, which one are you?

#selflessgifter - SHOP
#selfishgifter - SHOP

Follow @ardene on Insta for holiday surprises to come!

xo, Ardene